everything that rocks

WILLMAR, MN – JANUARY 8, 2008 – KKLN-FM 94.1 The Loon and parent company Headwaters Media, LLC today announced an agreement to broadcast the NASCAR Sprint Cup Series (formerly the NASCAR Nextel Cup Series) provided by MRN, The Voice of NASCAR, and PRN, the Performance Racing Network.  Beginning Saturday, February 9th, KKLN-FM 94.1 The Loon will broadcast all of the NASCAR Sprint Cup Series races live, in addition to carrying daily and weekly programming dedicated to NASCAR.  The following weekend KKLN-FM will broadcast the 50th anniversary of the Daytona 500 on Sunday on February 17th, 2008.

“We’re surprised that NASCAR as gone without a home in West Central Minnesota for so long,” said John Jennings, Operating Partner and Chief Financial Officer (CFO) of Headwaters Media, LLC, parent company of KKLN-FM.  “94.1 The Loon has a history of filling the needs of listeners otherwise left in the dark.  From a 21st Century, state-of-the-art website to streaming on the internet, we’ve been the first to provide listeners with quality entertainment and information.  And we expand that delivery with our carrying of the NASCAR Sprint Cup Series.  NASCAR race fans are among the most loyal and devout fans out there.  We are proud to call 94.1 The Loon not only ‘the rock station’, but also ‘the racing station’.”

KKLN-FM 94.1 The Loon will also be carrying daily NASCAR updates from MRN, The Voice of NASCAR and PRN, the Performance Racing Network, and a weekly hour long racing show on Saturday mornings at 6 a.m., the Alltel Pit Reporters.  KKLN-FM continues to monitor local race tracks and racers as well, with a weekly and weekday program featuring Jeff Isdahl and Lane Roberts.  Talking with local racers and race tracks and keeping pace with the latest results across the state, Isdahl and Roberts will feed the “need for speed” among local race enthusiasts each weekday and break down the drama and racing situation across West Central Minnesota each Saturday morning for a full hour of “Rock and Race Talk”.

NASCAR is the number 2 rated sport on television, second only to the NFL.  Its 75 million fans nationwide are a testament to the sport’s overall growth and broad appeal.  NASCAR has the most brand loyal fans in all sports.  Plus, with a 10-month season, the longest in U.S. pro sports, sponsors and advertisers are visible to NASCAR’s fan base for most of the year.

About KKLN-FM 94.1 The Loon & Headwaters Media, LLC
KKLN-FM 94.1 The Loon is the heritage rock station in West Central Minnesota, broadcasting the best classic and new rock of the 60’s through today since June 1999.  With quality air staff and music programming, along with being the first and currently only station to stream on the internet in the area, their forward thinking and daring push to provide the best entertainment and information available has been the foundation of their philosophy.  Headwaters Media, LLC, the parent company of KKLN-FM, is the employee-owned startup of General Manager Justin Klinghagen and CFO John Jennings.  Started in 2007, Headwaters Media is forging a new path in multimedia sales and marketing, delivering to advertisers radio broadcasting, web development, and audio production unparalleled in the area.  “We’re local owners and operators, excited about our new endeavor with our community of West Central Minnesota.  This opportunity arose, and we are thrilled to bring another new program to the airwaves,” said General Manager and Operating Partner Justin Klinghagen.


The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports.   NASCAR is the #1 spectator sport - holding 17 of the top 20 attended sporting events in the U.S., the #2 rated regular season sport on network TV with broadcasts in 150 countries and has 75 million fans who purchase over $2 billion in annual licensed product sales.  These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three major national series (NASCAR Sprint Cup Series, NASCAR Busch Series and the NASCAR Craftsman Truck Series) as well as seven Regional Tours and one Local grassroots series.   NASCAR sanctions 1,500 races at over 100 tracks in 38 states, Canada and Mexico.  Based in Daytona Beach, NASCAR has offices in Charlotte, Concord (NC), Conover (NC), Los Angeles, New York, Mexico City and Toronto.

About MRN – The Voice of NASCAR
MRN Radio is the “Voice of NASCAR”.  Their award-winning play-by-play coverage of the NASCAR Sprint Cup Series (formerly NASCAR Nextel Cup Series), NASCAR Busch Series, and NASCAR Craftsman Truck Series is delivered via satellite to over 700 radio stations nationwide plus the American Forces Radio Network.  This makes MRN Radio the largest independent sports radio network in America.

About PRN – The Performance Racing Network
The Performance Racing Network is a radio network controlled by Speedway Motorsports, Inc..  PRN broadcasts all NASCAR-sanctioned Sprint Cup and Busch Series events held at Speedway Motorsports-controlled tracks.  It also assists the Indianapolis Motor Speedway Radio Network for the Allstate 400 at the Brickyard and the IRL IndyCar Series Bombardier Learjet 550, where their staffers work both races. PRN also provides weekly programming for their affiliates, including Garage Pass, starring Mark Garrow and Steve Richards anchoring five-minute news commentary weekdays; and Alltel Pit Reporters, starring Brett McMillan hosting a panel-driven show with journalists discussing the issues of motorsports.

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